Social Influences on Behavior


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The level of influence will vary from person to person, depending on the several factors, such as self-esteem, their level of self-awareness, morals, and values Velden, Individuals are usually guided by their own sense of what is right or wrong and will make logical decisions based on this.

Social Influence: Crash Course Psychology #38

However, they will sometimes completely push their own individual identity …show more content…. This is done to ensure the solidity of the group. The members value this even more than their own views.

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Obedience Another form of social influence is obedience. Obedience occurs when an individual acts in response to an order by a person in authority whether that order goes against what they know to be right or not. This can be done to gain acceptance or to avoid punishment. Obedience accounts for a large amount of the medication errors that happen in hospitals each day.

This was demonstrated in an experiment conducted by C. They were told to give twice the highest dose of a drug to his patient. If the nurses did what they were told they would be going against three different rules.

How Does Conformity Influence Behavior?

Second, the dose called for by the doctor was double the maximum for that drug. Third, the medication was not on their authorized list of medications. Of the 22 nurses Show More. Read More. It is widely believed that increasing the equality of material possessions or income in a social group should lead people at the bottom of the distribution to consume less and save more.


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However, this prediction and its causal mechanism have never been studied experimentally. Five studies show that greater equality increases the satisfaction of those in the lowest tier of the distribution because it reduces the possession gap between what they have and what others have.

However, greater equality also increases the position gains derived from status-enhancing consumption, since it allows low-tier consumers to get ahead of the higher proportion of consumers clustered in the middle tiers. As a result, greater equality reduces consumption when consumers focus on the narrower possession gap, but it increases consumption when they focus on the greater position gains i.

Social Influence

Are Close Friends the Enemy? Online social networks are used by hundreds of millions of people every day, but little is known about their effect on behavior.


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In five experiments, the authors demonstrate that social network use enhances self-esteem in users who are focused on close friends i. This momentary increase in self-esteem reduces self-control, leading those focused on strong ties to display less self-control after browsing a social network. Additionally, the authors present evidence suggesting that greater social network use is associated with a higher body mass index and higher levels of credit card debt for individuals with strong ties to their social network.

This research extends previous findings by demonstrating that social networks primarily enhance self-esteem for those focused on strong ties during social network use.

Additionally, this research has implications for policy makers because self-control is an important mechanism for maintaining social order and well-being. Oxford University Press is a department of the University of Oxford. It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide. Sign In or Create an Account. We are all hardwired to conform, and one way we demonstrate that is by mimicking the behaviors of others.

Conversely, we respond to people who mimic us.

Social Psychology and Influences on Behavior

To demonstrate that, Berger cites a study in which a team of management professors asked one subject to mimic the mannerisms of his or her counterpart during a negotiation. Simple mimicking boosted the number of successful deals fivefold. Surprisingly, given our strong desire to conform, we also strive to differentiate ourselves from others. Cultural and class differences aside, we want to diverge from others in some ways that reveal us as unique individuals. People who knew what their companions ordered enjoyed their beer less. We adopt behaviors and products that signal who we are. If something signals an undesirable identity, we will avoid or abandon it.

That same principle can apply to your team. Social influence also offers lessons for managers seeking to improve employee performance. First, people tend to work harder when others are around.

The Influence Of Social Influence On Behavior

Second, social comparisons and competition motivate action. But be careful about picking the right comparison, Berger warns. Comparing employees to people who are doing much better than they are can be demotivating and cause them to quit. When winning seems close, people work harder to close the gap.

Social Influences on Behavior Social Influences on Behavior
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Social Influences on Behavior Social Influences on Behavior
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Social Influences on Behavior Social Influences on Behavior
Social Influences on Behavior Social Influences on Behavior
Social Influences on Behavior Social Influences on Behavior
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Social Influences on Behavior

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